New This Quarter

OIV Wine Marketing Program
Since 1991, as part of the M.B.A. curriculum of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the Department of Viticulture and Enology, UC Davis, have coordinated an intensive program on the economics of production and marketing grapes and wine in the United States. It represents a unique and unprecedented opportunity to study the structure of the California wine industry, how wine is marketed and how brands are established, as well as the profitability of grape growing and winemaking.
You may take the entire two-week program, or you may attend by the week or by the day. Since the course follows a logical development, it is strongly recommended that you make every effort to attend the entire program.